Dispatches from the job market: sales

If a field of work (sales) is so notoriously unattractive to applicants (for reasons like cutthroat compensation packages plus the fact that you’d be, you know, the one person people go to great lengths to avoid [you and the door-to-door religion folks]) that you need euphemisms (business development/lead generation) to re-brand your industry in hopes of attracting applicants, then maybe it’s time to dig deep into what really turns people off at the outset. Surely it’s not the five-letter word. Surely it’s the work itself. Can you re-brand that?

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